For those who were displaying their wares at the exhibition, NRIs translate into major profits. In fact, a majority of the designers have an eye on the ``foreign clientele'' when they design the multi-hued and embellished (think Madhuri in Hum Aapke Hain Kaun, Kajol in Kabhi Khushi Kabhi Gham and Rani Mukherji in Paheli) and as well sexily simple (Sush in Main Hu Na, anyone?) outfits.

``It's true, those who come in from abroad especially to get their children married off benefit a great deal from an exhibition like this. They get the whole deal on one platter and are saved much running around,'' said a designer, showing off a stone-encrusted teal lehenga to a smiling bride-to-be.

Usha of Hom'essence, which retails designer bed linen, cushion covers, chatai sets, purses and bags, said the ``NRIs comprised a large chunk of the marriage market.'' ``The thing is that locals are in the know of things. They know what kind of services are available, where they are available. They come to have a dekko,'' she said. but the NRIs are on ``mission marriage'' and are eager to get things settled without hassles.

That seems to be the order of the day for a lot of NRIs were spotted making inquiries at the stalls. ``Whether or not it translates into business, it's good publicity,'' said Shipra Khanna, holding fort at a designer friend's stall.